I worked with the RIT Pre-Health Advisor to design flyers to advertise the pre-professional health program on campus. With these designs (with the exception of the scholarships) I had to follow the RIT Brand Portal guidelines to ensure I was matching the universities branding guidelines. All of these flyers were made at desktop specs because they are advertised on rotating TVs around campus.
My approach varied for each flyer but overall, I tried to maintain a professional tone to match other forms of RIT advertising and branding. I didn't want my designs to stand out because they didn't match. A lot of my designs had to accommodate large amounts of text and QR codes. I worked to create typographical emphasis so the most important content would be eye catching in the few seconds it is on the TVs.
This flyer was designed to be an inclusive way to advertise the Pre-Health program to students of all majors. Amber, the RIT Pre-Health director, wanted me to highlight the most common pre-professional health paths that students take. She also wanted me to use her "nuts and bolts" design that she made which highlight the seven building blocks to success for pre-health. I wanted to create an asymmetrical design for this flyer through color blocking because it helps to break up the information.
This flyer was designed for an ongoing event called "Pre-Health Power Hour" which is tabling that Amber performs to advise students in the pre-health program in a more casual manner. It's a good opportunity for students to meet and ask questions outside of the typical one-on-one appointment. For this design, I wanted to highlight who Amber is with a larger emphasis on her name and headshot so that students understand who they are meeting with if this is their first time hearing about the pre-health program. Additionally, I wanted a lot of emphasis to be on the location, date, and time to eliminate confusion since there could be multiple flyers being advertised at the same time.
This flyer was designed to advertise a semesterly event called "White Coat Wednesday" where professionals in the medical field talk to students in the pre-health program. For this design, I took my own photography and edited the image in Adobe Photoshop. I wanted to have the white coat represented by a physical person wearing it rather than an illustration so that students can mentally see themselves in that position in the future.
The following flyers all represent different pre-health scholarships that students can apply to. They don't have to follow the same RIT branding guidelines because they are funded through non-RIT affiliated donors. With these designs, I was redesigning previous flyers. The main issues with those flyers was that they were not cohesive and they didn't have strong typographical hierarchy. I wanted to improve the designs by implementing these changes. I also made sure to use copyright free stock photography for all the areas I included images.
While designing these flyers, I learned a lot about the process of designing for a real-life client who doesn't have a design background. This was a different experience than what I've previously had because they view the flyers from a different perspective that isn't design based.
I still continue to make flyers like these for Amber in my job as a Graphic Design Specialist. From these designs I learned about the importance of visual hierarchy to properly emphasize the right information. From these projects I also learned to make the client happy even if the results differ from my original designs.
© 2025 Maya Probeck